After spending the holidays with my family, I was driving back home early this morning when an odd billboard along the interstate caught my eye. It was Gary Sinise doing his best to strike a manly pose and convince me that the best way to spend my holiday money was by purchasing a ridiculously expensive Baume & Mercier watch. I then began to laugh as I glanced down at my beat up Timex and pushed the Indiglo button. Still gets me every time. It's like a firefly on my wrist.

Anywho, I just thought it was amusing. I always get a kick out of what items celebrities choose to lend their name and image to. Remember how much fun I had when I found out that Evangeline Lilly was endorsing a new line of carpet?

So I decided to look into this odd pairing (Gary Sinise isn't exactly synonymous with watch connoisseur) and if you're still interested, read on for my life-altering realization.