Remember that E-trade baby ad you saw in the third quarter? Well, the fourth quarter version of the commercial was about the same, except there was someone making balloon animals in the background.

I'm not a big fan of the talking baby commercial, even if it is popular. As many parents will agree, we aren't in any hurry for our children to talk Because, once they do start speaking they don't stop. Then, they start talking back to us telling us that we need to get them this toy, or need to get them that item of clothing. Before you know it they're screaming at you because you won't spend one thousand freakin dollars for a Hannah Montana ticket because, you know, you like to pay the mortgage, and ...

Um, was that out loud? Anyway, cute baby and okay commercial.

Stick a baby in a Super Bowl commercial and make it talk and you're guaranteed to have the nation talking about it the next morning.

Stick a baby in a Super Bowl commercial and make it talk and puke? You've probably still got a winning combination on your hand even though it's absolutely disgusting watching anything puke.

This was a clever ad. I liked the quick list in the opening of things you can do with one finger. Amuse a baby, prove your sobriety, identify a murderer, and get to know your doctor were all very funny. And well shot too, with great camera angles.

It also worked in that while I was wondering what this is for, they hammered it home in the end with a big logo right there on the screen. It all wrapped up nicely with the "tell your expensive broker where to go" punchline at the end. It falls short of the Fed-Ex ground "Turkey neck" spot, but it's a well done ad.