Even though I'm a guy, I know that there is something odd about most feminine hygiene ads. Just like everyone else, I took those health classes where the gym teachers struggled to explain our reproductive systems to us, so I have a good idea what happens when a woman's "time of the month" comes around.

So why do ads for maxi-pads and tampons always sugarcoat this process? That time of the month for most women seems to be one of great discomfort and, for some, downright pain. Then why do ads show women romping in fields, peacefully coexisting with nature while wearing white? And why do still other ads show how well their products worked by spilling blue liquid all over them?

Kotex was wondering the same thing. The ads for their new line of products agree that the old ads were pretty friggin' ridiculous. Here's one that makes fun of the "communing with nature" and "blue liquid" concepts: