CBS expects Sunday's Super Bowl XLIV to be the most watched television program in history. And the network is looking to make a mint on the big game after managing to sell every available ad slot for the broadcast.

The problem is a couple of those ads were sold to odd buyers when you consider that this is supposed to be a massive entertainment event. People are supposed to have fun watching the game they've waited all season to see. It's a reach to ask them to think about heavy socio-political issues.

The network estimates more than 100 million viewers will tune in this weekend when Peyton Manning (right) and the Indianapolis Colts take on Drew Brees and the upset-minded New Orleans Saints. The Saints look to be the sentimental favorite as the city struggles to rebuild from Hurricane Katrina.

Meanwhile, the Colts are playing in their second Super Bowl in the last three years -- having beaten the Chicago Bears in Super Bowl XLI.