This is no laughing matter. John Gilmore, executive director of Autism United, said today that CBS must apologize for an insensitive remark made on the Julie Chen-hosted reality show Big Brother during last week's episode. One of the contestants, a man named Adam, said that if he was the show's big winner, he would use the money to start a hair salon for people with developmental disabilities. Adam went on to say he wanted a beauty shop "so retards can get it together and get their hair done." When Sheila, another contestant, protested, "Don't call them that," Adam declared that, "Disabled kids. I can call them whatever I want. I work with them all day, okay?"

According to CBS's Big Brother web site, Adam is a public relations manager for an unnamed foundation. The 29-year-old is from Cherry Hill, New Jersey, but is now living in Delray Beach, Florida.