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July 30, 2014

GoldenGlobes2012

Why Ricky Gervais Is Returning to the Globes: It's All About Ratings, Baby

by Stephanie Earp, posted Nov 22nd 2011 3:00PM
Whenever people complain about all the bad programming on TV, I like to remind them that television is one of the few true democracies. We vote with our eyes, and the amount of time we spend parked on the couch. The things we watch get renewed and the things we don't watch get canceled. I know that's little consolation to the fans of 'Arrested Development' -- or more recently, 'Community' -- but them's the breaks. Majority rules, and the majority is watching 'Dancing with the Stars.'

For once, the rule of ratings has worked out in our favor as NBC managed to convince the Hollywood Foreign Press Association to invite Ricky Gervais back to host the Golden Globes in 2012, for what will be his third and -- he says final -- time. Last year, Gervais ridiculed Robert Downey Jr., Tom Cruise, Angelina Jolie, Johnny Depp and the then-president of the HFPA. But he also managed to improve the ratings over the previous year by 2 million viewers, for a total of 16.9 million viewers. The controversial show also made a huge impact on Twitter, where for 34 hours Golden-Globes-related hash tags were in the top 10.

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