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October 21, 2014

GoofusAndGallant

TV 101: Goofus And Gallant, TV-Style

by Jay Black, posted Mar 17th 2010 2:03PM
Goofus and Gallant and ulcers and the dentistI was recently surprised to learn that not only is 'Highlights Magazine' still being published, it actually owns the domain name highlights.com (which you would think would have gone to something far more profitable than a magazine - a hair care products link farm, perhaps).

'Highlights' was one of the few pleasures of my childhood trips to the dentist's office, the others being the toy at the end of the visit and a dentist who had a very liberal nitrous policy. Every six months, I spent an hour split between enjoying the games and puzzles in 'Highlights' and burning a hole through my stomach-lining with dentist-inspired fear.

One feature of 'Highlights' that always stood out to me was "Goofus and Gallant": a teaching aid using two brothers, one of whom always did everything wrong - Goofus - and one who always did everything right - Gallant.

Since most TV executives are like children anyway, I figured the "Goofus and Gallant" model would be ideal to teach them a few things about how to improve their product.

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