The fourth season of NBC's hit reality show The Biggest Loser took a bow last night and during the finale, viewers saw some of the most amazing weight loss success stories the program has ever featured. I'm not huge on reality shows and don't often stick with them, but even I'll admit it -- this season of TBL was a good one.

The winner was Bill Germanakos, seen at right before the competition started. Over the course of four months at The Biggest Loser campus, Bill lost a whopping 164 pounds and took home the win. Let the endorsements begin.

Running in today's USA Today, Bill is already being featured prominently in an ad campaign we all know: Got Milk? Makes sense I suppose. He's now a nationally recognized poster boy for weight loss. That being said... I don't remember him ever having a glass of milk during the course of the season. If we're to believe all the product placements that The Biggest Loser features, then all the contestants ate were Nabisco 100 Calorie packs, Subway sandwiches, and Jennie-O turkey sausage links. I suppose they had to wash it all down with something.

You can see Bill's "Got Milk?" ad after the jump.