Oprah will soon have her own TV network (called OWN), and domestic doyenne Martha Stewart may not be far behind.

With her syndicated 'Martha Stewart Show' already moving to the Hallmark Channel in September, Stewart and Crown Media, the parent company of the Hallmark Channel and Hallmark Movie Channel, are in preliminary talks to launch a new Martha-themed cable network.

The new network would tentatively be called Hallmark Home, though, given Hallmark's recent deal to pepper its line-up with Stewart-produced fare, the lifestyle guru already has a huge cable presence.

We have two pieces of news from the talk show world today. First, Oprah Winfrey's upcoming OWN network now has a tagline. The tagline is "it's your life ... own it". This tagline is probably better than the proposed one "I have more money than all of you combined and will use it to conquer the world ... MWA HA HA".

In other news, Martha Stewart is following in the steps of Oprah and leaving daytime syndication for a cable deal. Her new show is slated to run on the Hallmark Channel and the network will also run Martha-owned programming after her own show. This can be taken as a sign of the diminishing power of network television as well as the increasing power of Martha Stewart.

The question we must really ask is: if Martha and Oprah combined into one entity that consumed all of daytime television, what would that entity be called? Marah? Optha? The All-Consuming Beast?

Martha Stewart is about to have her very own Hallmark moment.

According to Media Decoder, the daytime host has announced plans to move 'The Martha Stewart' show from syndication to the Hallmark Channel, where it will begin airing original episodes in September.

As part of the move, 'Martha Stewart,' which premiered in 2005, will air from 10-11AM across the country, and will follow with original programming from 11AM-12:30PM. What said programming will be has yet to be revealed; however, it will be produced by Stewart's company, Martha Stewart Living Omnimedia. Also on Stewart's plate: holiday and interview specials that will air exclusively in prime time.

Remember what a jerk Eriq LaSalle was as Dr. Peter Benton on ER? You know, a real hard-ass. Well, it turns out his dynamic performance as that character may be because he wasn't acting. At the Hallmark Channel press tour, LaSalle got ticked off when asked about ER.

He was meeting the press to answer questions about his TV movie, Relative Stranger, which will air next January. When LaSalle noticed that there were a plethora of questions about ER -- for him and co-stars Michael Michele and Michael Beach, both of whom had also been on NBC's long-running medical drama -- Eriq flared.

"Okay, I mean look, it was a defining moment, you know, for a lot of us as artists. You know, it was a show that was a little bit ahead of its time. We had a great time doing it. I don't know what else to say. I talked about the show so much. I prefer to talk about Relative Stranger."

There's a long-running joke around our house about the Hallmark channel. Whenever anyone surfs by it long enough to hear a wispy theme song, someone will invariably drop to their knees, lightly press the back of their hand to their forehead, and feign a woman in emotional turmoil. Let's face it, that pretty much describes a lot of Hallmark movies.

So when I read in Variety that Hallmark has 30 movies in the pipeline -- and would be announcing them at the Television Critics Association confab (I guess that's what they call it when it's not the real deal?) -- I knew that a good portion of them would probably have the word "love" in the title.

Yep, sure enough. They've picked up the rights to the next two installments in the Love Comes Softly franchise, based on Janette Oke's series of eight novels set in the Old West.

The seventh title, Love Takes Wing, is in production and will air in the first quarter of 2009, starring Cloris Leachman and Hayley Duff. The final title, Love Finds a Home, is still in the script stage and hasn't been cast.

Crown Media Holdings, the owner of the Hallmark Channel, is looking to put the cable network up for sale or license it's operations to a third party. The network, known for it's family-safe programming, is the sole cable asset of Crown, and that's part of the reason the company is now putting it on the block. In an age of mega-corporations owning multiple stations and spreading the operating costs around trying to run a single outlet isn't cost efficient enough., despite the fact that Hallmark's all-ages programming has been seen as a safe-haven for advertisers looking to avoid controversy.