Chevy must have focus groups and research that tells them that Howie Long is a good spokesperson for their products. As a Fox NFL anaylst, he's fine alongside the likes of Jimmy Johnson and Terry Bradshaw. That said, I can't stand Howie Long in his commercials.

Long is smug and arrogant in all of 60 seconds. He's supposed to be selling the advantages of Chevy products -- while dissing those of Honda in direct jabs at the Japanese company -- but he rubs me the wrong way. Perhaps it's his smile. He just acts like he has no humility. He's all confidence and self-assuredness. Those two qualities should make him an excellent pitchman. That's what Chevy is trying to project.

Ryan Seacrest + Super Bowl = Is Nothing Sacred?

When you think about the Super Bowl, does the name "Ryan Seacrest" come to mind? Probably not. I'm pretty sure I know more about football than Ryan Seacrest (which isn't saying a heck of a lot). Yet somehow, Fox has awarded Super Bowl hosting duties to their American Idol golden boy.

As master of ceremonies for football's biggest game, Ryan will host pregame red-carpet events, as well as the halftime show. Super Bowl XLII is set to take place in February at the University of Phoenix stadium in Arizona. And while halftime entertainment has not yet been announced, I'm starting to suspect that we might see a couple of American Idols perform.

When I reported on the announcement that Joe Buck was to become the host to Fox NFL Sunday yesterday, I had an entire paragraph devoted to how it'll be a shame that the show's "meteorologist", Jillian Barberie, would have to bundle up if the show pulled into Green Bay in November. But I cut the whole thing when I realized her name was not on story about the change on FoxSports.com. I guessed that Barberie was no longer going to be with the show, but I wasn't quite sure.

Tom of the LA Daily News blog "Farther Off the Wall" was wondering, too, so he contacted Fox. A producer told him that Barberie's work on Good Day L.A. was going to make it hard for her to stick to the pre-game show's traveling schedule, and they didn't want her to work remotely because they'd lose the interaction she had with Terry Bradshaw, Howie Long, and Jimmy Johnson. So Jillian's out. Too bad; she was annoying as hell, but so much nicer to look at than Johnson's toupee. But, good news everyone: we'll still get plenty of Frank Caliendo.

[via Deadspin]

When James Brown (no, not the "Sex Machine" James Brown... the other one) left Fox to become the new host of The NFL Today at CBS, Fox kept everyone in the dark about who was going to take his place as host of Fox NFL Sunday. They even made the mystery into an ad campaign. But the mystery is over: the network has named lead play-by-play man Joe Buck as the host of the pre-game show. Because Buck is still going to broadcast the games, though, the show will be on the road the entire year, originating from the stadium where Buck is supposed to be working that week. Curt Menefee will host the halftime and post-game shows.

Bob Raissman of the New York Daily News, who reported on the unconfirmed rumors yesterday, felt that Fox was making too safe of a move with Buck. According to Raissman, it was a perfect opportunity for Fox to develop someone new in the host role, someone who can evolve as he tries to corral Terry Bradshaw, Howie Long, and Jimmy Johnson. I'm not quite sure about that argument; after all, for every Bob Costas that gets a chance to shine in the studio, there's two Brent Musburgers that make us want to throw things at the screen. Those aren't good odds, as far as I'm concerned.