Yet another in a long line of multi-platform series is being whipped up, this time by NBC. The new daytime show, iVillage Live, will debut on NBC on December 4 at noon. iVillage is an online site for women that was acquired by NBC. The show will take place at the Universal Orlando Resort and will cover the usual daytime talk show stuff like family, parenting, health, beauty, etc. The series will also air on Bravo and on the iVillage.com Web site. In order to bring the online and televised aspects together, people will be able to chat online during the show and have the text displayed on a scroll at the bottom of the television screen. They can also text questions to the show on their mobile phones. Basically, it sounds like TRL, but for adult women. Episodes will also be archived on the Web site.
I have to say, I don't quite see the appeal here, and it's not because of my natural male aversion to daytime gab fests. The mish-mash of a live show mixed with the random text messaged thoughts of everyday people might work for MTV, but I'm not sure grown ups will really latch on to such an idea. It's all going to depend how they approach it, but based on the description of this show alone, it sounds like a messy attempt at synergy.
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