All things Obama are doing really well right now. Not just winning the election, but the top of the charts for Senator Barack Obama's two books, merchandise with Obama's image and name, anything and everything about the president-elect is hot, hot, hot. Thanks to the first major post-election sit-down interview with Barack and Michelle Obama last Sunday, CBS's 60 Minutes had its largest audience in nearly a decade. The 6.4 rating/16 share (adults 18-49) translated into a viewing audience of just under 25 million.

The enthusiasm and excitement for Obama is not unusual when you're talking about a new president. I recall this kind of buzz before Bill Clinton took office in 1993. The Clinton Inaugural even warranted a two-hour TV special that featured a glitzy array of celebrity Friends of Bill, like Barbra Streisand, Aretha Franklin, Fleetwood Mac, Warren Beatty and more.