Its On With Alexa Chung

MTV's first and last foray into the daytime talk show market has come to an abrupt halt.

Alex Chung, the British model turn talk show host, has lost her daytime talk show It's On with Alexa Chung on MTV after just two seasons. The network announced that the show would not return following its final show on Dec. 17.

I never watched the show and judging from its style and substance, I don't seem to be the demographic for it so I'm wary of criticizing or critiquing exactly what MTV has lost here. For those of who have seen it, did MTV lose something special? It seems to me that this is just a result of the slow eradication of daytime talk shows from small players like the Chung-fest and power forwards like Oprah "The Refrigerator" Winfrey.