'Cheers' meets 'The Voice' as Adam Levine flexes his TV muscles and goes behind the camera to produce a sitcom for NBC.

Deadline reports that NBC beat out at least two other networks in a bidding war for the show, which is an ensemble comedy set at a karaoke bar.

The as-yet-unnamed project is being produced by 20th Century Fox TV and Chernin Entertainment. Levine and Jake Kasdan ('Bad Teacher') will serve as executive producers, with Kasdan also attached to direct.

So, will karaoke be 2012's big craze?