Ah, product placement. It's a subject that's come up before. We have an award for it, and even as far back as those care free days of 2005, Karina was writing about the Screen Actors Guild and Writers Guild Of America protesting it. The telling quote from that piece, "Our writers are being told to perform the function of ad copywriter, but to disguise this as storytelling." And isn't that where most of us have always drawn the line in the sand? The placing of products into sets was kind of an understood cost of doing business, but having the writers change scripts to incorporate them was a whole other ball of (Turtle) wax. Unfortunately, those (Foster Farms) chickens have come home to roost.

"Welcome to the war." Ben Linus utters those words to John Locke in one of ABC's Lost promos, gun in hand. Since day one, Ben claimed that the freighter folks were going to kill everyone on the island. The show's three-hour finale is only a few weeks away. What do these last episodes of the season hold for the island residents? Can they hold their own against Widmore's team of scientists and thugs? Spoiler Warning: Some details from promos, interviews, and podcasts are mentioned.

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Earlier today, Lost executive producers Damon Lindelof and Carlton Cuse held a teleconference with reporters and bloggers in anticipation of the show's return. They revealed, or at least hinted at, what we can expect in the season's final five episodes, elements of the season finale, and what they hope accomplish in upcoming seasons. Here's a recap:

• The title of the season finale is "There's No Place Like Home."
• When Lost returns, the show will follow Grey's Anatomy. Lindelof and Cuse aren't sure that the two dramas share an audience, but they are happy to share Thursdays with another successful show.

(S04E08) We're going into a five-week Lost hiatus, and I'm extremely thankful that this wasn't the season finale. "Meet Kevin Johnson" wasn't a bad episode, but I couldn't have waited until 2009 for a follow-up. This episode did have its moments. We learned more about the island's connection to its inhabitants, Michael's time on the mainland, and there was (at least) one death. That should keep us busy for the next month or so, right?

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(S04E07) Well, that episode was a real tearjerker. This week on Lost, we met a few more members of the freighter crew, Sun had second thoughts about joining Team Jack, and Bernard got a little screen time. We finally got a look at Ben's inside man on the freighter, too. Things are starting to get weird on the freighter, and I'm beginning to wonder if Sayid and Desmond were safer back on the island.

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(S04E05) I love Desmond-centric episodes. I never fully understand them, but I love them. Confusing as they are, I believe that they are the key to understanding the island and its unique properties. This was the one of the few Lost episodes this season that didn't flash forward to the future of the Oceanic Six. We didn't get a shocking twist at the end, but we got a lot of new information to consider. It's a relief to know that this season's storytelling won't follow a strict formula. There are so many mysteries, relationships, and settings to explore now; variety is most welcome.

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(S04E03) Three great episodes in a row! Between "The Economist" and Carlton Cuse's promise to deliver five more episodes, Lost is having a great week. The identity of another member of the Oceanic Six was revealed, and that person is keeping strange company in the off-island future. As usual, each big revelation introduced about a dozen more questions, but that's part of the show's charm.

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With the TV season getting back to business as usual, a few Lost stars have been making the rounds in the media this week. Earlier, E!'s Kristin Dos Santos interviewed Jeff Fahey, who plays pilot Frank Lapidus on the show. Frank is my favorite new Lost character, and Fahey is very intriguing and well-spoken in person. The actor discusses his reasons for joining the show and admits that he had never watched Lost before joining the cast.

Evangeline Lilly was a guest on Tuesday night's episode of the Late Show with David Letterman. The actress tells Dave about how a planned trip to China became an impromptu trip to Japan (no visitor's visa). She also talks about the writers' strike and how she deals with island fever during filming in Hawaii.

Both videos are available after the jump. Enjoy!

(S04E02) Watching "Confirmed Dead" was like watching my dream episode of Lost. People asked direct questions for once, some of which were answered within the hour! This episode was all about the Freighties--their lives back on the mainland, their connections to Oceanic 815, and, to borrow a phrase, their "primary objective."

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