Talk about a mismatch: Even though there are plenty of people in the press tour audience who fit in The CW's target demographic of women age 18-34, most of the people who seem to grab the microphone and ask questions during most sessions are firmly not in that demo. In fact, their demo could be described as "men, age 35 - infinity." Hearing some of them ask questions of the young stars of 90210, for instance, sounds almost creepy.

That being said, the CW sessions are always good to attend for two reasons: 1) the comedy stylings of communications chief Paul McGuire, and 2) the frustrating non-answers given by CW entertainment president Dawn Ostroff. Both are entertaining in their own way.

Gabe Sachs, executive producer of the new 90210, just announced to the gathered critics here in Beverly Hills that Shannen Doherty will reprise her role as Brenda Walsh on an episode this season. Brenda will be recruited as a guest director of a musical being mounted by the students at Beverly Hills High. This was a deal that was in the works for a few weeks.

This is the third former 90210-er that will reprise their roles; Tori Spelling and Jennie Garth will also come back this season. Sachs and his fellow executive producer, Jeff Judah, told the critics that other previous characters will come back if A) they can get them to come back and B) if they can be written into the show organically.

I'm pretty sure Ian Ziering is available. Can't they have Steve Sanders be the woodshop teacher or something?

The new 90210 has yet to air but it's already created a tremendous amount of buzz. The return of actresses Tori Spelling and Jennie Garth from the original series has made news, as well as Luke Perry's words that he won't be coming back and Jason Priestley letting the world know he'd be available to direct.

But what about Brenda?

Well, in his new perch at Entertainment Weekly, Michael Ausiello reports that his sources -- producers Gabe Sachs and Jeff Judah -- have confirmed that Miss Shannen Doherty is in formal talks to join 90210 in her original role, Brenda Walsh.