JetBlue

If you haven't caught the new reality series Share the Love, it's probably because you weren't sitting on a Jet Blue flight. The new series, done in partnership with American Express, is being shown exclusively as an in-flight show on DirecTV. Contestants on the show compete in a cross country race to win free air miles. I assume they would use those air miles to fly back? Passengers can cast their votes, which simultaneously makes a contribution to the Boys and Girls Club. Finally, reality TV the way it was meant to be seen: 30,000 feet in the air with a weird kid kicking the back of your seat.