JonBonJovi

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Get ready to rock: NBC has announced a promotional partnership with Jersey-bred rocker Jon Bon Jovi in which he will become the network's first "Artist in Residence," the New York Times reports.

Bon Jovi's eleventh album 'The Circle' will be released on November 10, and instead of doing the usual media roundtables, the artist is confining himself to a slew of NBC-only efforts.

In the last month, Barbra Streisand, Whitney Houston and Michael Bublé have all appeared and sang on The Oprah Winfrey Show. All three have had number one albums. Coincidence? No. Good promotion (although Whitney had already reached number one by the time she warbled on Oprah). Therefore, I have to wonder why Jon Bon Jovi has entered an exclusive "artist in residence" deal with NBC Universal? For two months, Bon Jovi will promote the new Bon Jovi CD, The Circle, only just on NBCU channels.

You'll see him on Today, The Tonight Show, The Jay Leno Show, Saturday Night Live, a segment of the NBC Nightly News With Brian Williams and a sit down with James Lipton on Bravo's Inside the Actors' Studio. When The Circle is released on November 10, you'll know all about it... if you've watched NBC and Bravo.