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September 18, 2014

Jorge Posada

ESPN turns to the soaps to sell fantasy baseball - VIDEO

by Allison Waldman, posted Apr 6th 2008 8:54AM
ESPN Did you know that baseball players are big-time soap opera fans? It's true. All that time they spend hanging out in the clubhouse during the day, they have the soaps playing in the background. Not all, but a lot. That said, it'll be interesting to see if the same things that sell soaps -- the drama, the relationships, the never-ending stories -- work for ESPN in selling their Fantasy Baseball League. They're calling the series of commercials "Endless Drama."

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