EDITION: U.S.
JorgePosada
ESPN turns to the soaps to sell fantasy baseball - VIDEO
by Allison Waldman, posted Apr 6th 2008 8:54AM
Did you know that baseball players are big-time soap opera fans? It's true. All that time they spend hanging out in the clubhouse during the day, they have the soaps playing in the background. Not all, but a lot. That said, it'll be interesting to see if the same things that sell soaps -- the drama, the relationships, the never-ending stories -- work for ESPN in selling their Fantasy Baseball League. They're calling the series of commercials "Endless Drama."TV Squad Hot Topics
Most Popular Articles
From Our Partners
- Cher proves it's a 'Woman's World' with performance on 'The Voice' finale
- 'So You Think You Can Dance' Top 20: Meet the contemporary dancers
- 'The Voice' Season 4 winner: Danielle Bradbery, Michelle Chamuel or The Swon Brothers - who won?
- 'America's Got Talent': American Military Spouses Choir ends night on high note
- 'So You Think You Can Dance' Top 20: Meet the hip-hop dancers
- More From Zap2it
- The Voice Season 4 Finale Recap: They're All Stars Tonight [Updated]
- The Voice: Season 4′s 25 Best Performances!
- It's Official: Anger Management's Selma Blair Abruptly Exits in Midst of Show's 90-Episode Run
- Liv Tyler Cast in HBO Drama Pilot The Leftovers
- General Hospital Puts Tyler Christopher on Contract — A Bad Sign for The Lying Game?
- More From TVLine
