KimMartin
WE to help fix up the Ugliest House on the Block
As if there weren't enough remodeling/makeover shows on the air, and obviously there aren't, WE tv has just greenlit the latest. The Hollywood Reporter tells us Ugliest House on the Block involves neighbors and experts giving a four-day makeover to whichever house the neighbors consider to be the biggest eyesore. And, of course, the show promises "green" segments to show how to be more environmentally friendly with home decorating and design.
"Home decorating and design is a genre that has mass appeal for women," said Kim Martin, executive VP and GM at WE. So does the bad-boys-who-treat-women-like-crap genre, but I don't see WE tailoring a show for this segment of the female population. I'd say the all-men-are-evil-and-deserve-to-be-put-down-like-dogs genre, but Lifetime Movie Network seems to have the corner on that market.
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