LowRatings

The funniest thing about the season so far is that, after all the attention NBC's move to put Jay Leno at 10 PM generated through the spring and summer, The Jay Leno Show itself has been getting very little in the way of audience or viral buzz.

The former was to be expected; no one thought Leno was going to beat out CSI. But the latter is a shock. Conan hits his head and the clip is all over the Internet; Dave talks about being blackmailed and CBS can't pull down the YouTube clips fast enough. But since Kanye West's teary apology to Taylor Swift on Leno's first show, nothing that's happened at ten has been funny enough or newsworthy enough to make a dent in the pop culture consciousness.

But those among you who are rooting for this experiment to fail, it's not time to break out the Champagne just yet. Although Leno's ratings are low and continue to sink, NBC isn't pulling the plug anytime soon. And the reason why is the most intriguing part of this whole experiment.