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April 24, 2014

MarchMadness

CBS, Time Warner Sign 14-Year March Madness Deal

by Scott Harris, posted Apr 23rd 2010 11:45AM
If you woke up and found yourself suddenly in possession of $10.8 billion dollars, what would you spend it on? A new suit? A nice new car? Maybe get your hair did? Well, here's another option to consider: the rights to broadcast March Madness for the next 14 years.

According to The Hollywood Reporter, that's the option that CBS and Time Warner have chosen, as the two media giants have teamed up to buy the lucrative broadcast rights from the NCAA. The deal, which begins next year, supersedes CBS's prior broadcast deal, which had been set to run through 2014.

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Don Cheadle's March to Madness bringing college basketball to FX

by Jason Hughes, posted Aug 26th 2009 1:02PM
Don CheadleThe title March to Madness is almost too clever for it's own good. How did it take this many years for someone to come up with that one? I love the pitch for this one, too: "a corrupt college basketball program ... cheats its way to the 'March Madness' NCAA basketball tournament." If it's on FX, of course it has corruption.

March to Madness and FX are a match made in heaven. Nobody does the darker side of humanity better than FX. The Shield, Rescue Me, Sons of Anarchy ... even It's Always Sunny in Philadelphia tackles the lowest forms of people. It's a beautiful combination of amazing writing and gut-wrenching acting that make these dirtbag characters teem with life and humanity.

And what a great subject to tackle. There's so much at stake with the NCAA Tournament for the kids and the schools, the drama practically writes itself. The story, we're told, will be from the point of view of an idealistic coach who's struggling with the compromises he makes with his own integrity to get his team where he needs to be. Too bad Don Cheadle's only executive producing, I'd love to see him tackle that role.

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Nielsen ratings for the week ending April 8

by Bob Sassone, posted Apr 11th 2007 8:57AM

Cold CaseHere are the weekly TV ratings, by number of viewers.

1. American Idol - Tues (FOX)
2. American Idol - Weds (FOX)
3. CSI (CBS)
4. House (FOX)
5. NCAA Basketball Championship (CBS)
6. Dancing with the Stars (ABC)
7. Desperate Housewives (ABC)
8. Shark (CBS)
9. Dancing with the Stars - Results (ABC)
10. Without A Trace (CBS)
11. 'Til Death (FOX)
12. NCIS (CBS)
13. Survivovr (CBS)
14. 60 Minutes (CBS)
15. Extreme Makeover (ABC)
16. Prelude to a Championship (CBS)
17. Lost (ABC)
18. Deal Or No Deal (NBC)
19. Cold Case (CBS)
20. Law and Order: SVU (NBC)

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