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Marshall Herkovitz
NBC picks up webseries 'quarterlife'
by Liz Finn-Arnold, posted Nov 19th 2007 10:21AM
It's being called a "revoluntionary step" in television entertainment. Quarterlife, created by thirtysomething's Marshall Herskovitz and Ed Zwick, has the honor of becoming the first webseries to be acquired for broadcast television. The hour-long drama will begin airing on NBC sometime in February.Herskovitz and Zwick reportedly launched the series (about a twentysomething video blogger and her friends) directly on the web in order to maintain complete creative control. However, after viewing the series online , I began to suspect that quarterlife simply wasn't good enough for primetime. In fact, I doubted it would ever gain a strong fanbase or end up on network television.
Shows how much I know.
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