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Saturday Morning: 1973 (Part 2) - VIDEOS
Last time on 'Saturday Morning' we took at look at the ambitious NBC schedule of the 1973-74 television season. This time we will examine the lineups for ABC and CBS during that time period.
At a quick glance, both networks maintained the 'primetime' look that was established by ABC the season before by adding a number of shows that featured animated versions of nighttime television characters. This was in addition to the shows that already existed, which made this one of the first seasons where real-life characters nearly outnumbered imaginary ones. This was also the first year for the 'all-star' genre of cartoons. ABC featured two of these types of programs, both featuring characters well-known to a previous generation of Saturday morning viewers.
Saturday Morning: 1973 (Part I) - VIDEOS
Seventeen. That is the number of premieres that aired during the 1973-74 Saturday morning schedule. It marked the largest number of premieres since original fare began to be offered during the 1965-66 season. It also marked an official shift in the what the networks decided was rating-getting Saturday morning fare.
Taking an example from ABC's successful Saturday morning schedule during the 1972-73 season, the other networks loaded up their time slots with animated versions of its primetime related fare. There was also a lack of animated rock bands. With The Osmonds, Jackson 5ive and Amazing Chan and the Chan Clan off the schedule only one band (and one solo performer) joined the fray this time around.
The 1973-74 season also marked the return of some old Saturday morning favorites: Yogi Bear, Huckleberry Hound, Batman, Superman and Aquaman. After a bit of a vacation these characters returned to the airwaves in new formats. For all, it would be the beginning of a long-running Saturday morning relationship that would last well into the 80s.
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