The post-season has arrived for the National Basketball Association. The NBA Playoffs are upon us, starting today on ABC and ESPN, and tomorrow night on TNT, and that means the networks are shifting into overdrive to present all the games, all the action, and -- especially -- all the stars to the viewing public. Shaq, Kobe, LeBron, Dwayne, Dirk, Rajon ... if you're a fan, you don't need the last names. That's how big the star power is for NBA elite players.

It's perhaps even bigger than the NFL or any other major league. And that's one reason why the NBA is not the number one sport in America, but it is the number one marketed sport. That's a point illustrated in the new promo for the TNT broadcasts featuring music and movie stars Jamie Foxx and Justin Timberlake extolling the virtues of the NBA playoffs.