Starting today, thousands of fans, celebrities, industry executives and journalists will make the annual pilgrimage to San Diego for Comic-Con International, a five-day festival of all that is geeky and fantastical.

For some, it's a chance to meet their favorite TV and movie stars, for others, it's to test out the latest video games, while plenty go just to get their hands on the newest comics, merchandise and free swag from studios. What they'd all likely agree on, though, is that with over 120,000 attendees, Comic-Con can be more than a little overwhelming.

Enter Zachary Levi, star of NBC's 'Chuck' and holder of some indisputable geek credibility. Levi is right alongside Nathan Fillion and Joss Whedon in terms of commanding a loyal nerd army, eager to follow him from project to project. Having experienced Comic-Con as both an entertainer and a fan, Levi found himself wondering if he could do something to improve the San Diego experience for the people it was supposedly designed for -- to allow fans and the people that they're fans of to interact in a more intimate, low-key setting, while still enjoying the same mecca of merchandise, video games and comic books they've come to know and love from Comic-Con.

Thus, the Nerd HQ was born -- viva la Nerdolution!