New Orlean Saints

On Monday night, ESPN had one of the best NFL match ups of the season -- the undefeated New Orleans Saints versus perennial powerhouse New England Patriots. The game was, perhaps, a preview of the Super Bowl because it's entirely possible that the Saints and the Pats could make it through the playoffs to the ultimate game.

Well, without much more than the usual hype, ESPN's Monday Night Football got the huge audience this kind of contest warrants. It was the second most-watched cable program of all time. Yes, you read that correctly. The second most-watched cable program of all time. Over 20 million total viewers -- 21.4 million -- tuned in to watch the game... which turned out to be a bit of a dud. But that doesn't matter to ESPN because they scored big time.