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MTV Finally Drops 'Music Television' From Its Logo
by Annie Wu, posted Feb 9th 2010 2:28PM
At one point in history, MTV was known for being on the cutting edge of young programming and was quick to pick up on change. However, the network seemed unusually reluctant to stray from its original Music Television name, despite the fact the rest of the world was well-aware that their "music" programming was virtually non-existent. This reluctance was even more weird when MTV's final bastion of music videos, 'Total Request Live,' had the afternoon spot wrenched from its weakened hands.Well, MTV has finally caught up, making a visually minor but symbolically huge change to its logo: No more "music television."
The Weather Channel is about more than just the weather
by Bob Sassone, posted Aug 16th 2005 7:35PM
Do you watch The Weather Channel? Are you one of those people who can't enough info about high pressure systems and hurricanes? Today is your lucky day. Besides changing their logo (gasp!), the network is creating some new programming to broaden their viewership. They are going to have a morning news program, a regular news broadcast (with a non-weatherman anchor!), and even a Top Ten special, where they'll countdown the snowiest cities, most humid cities, and all that.
More programming? OK. But please don't subject us to some weather reality show. Maybe 10 budding meteorologists stay in a wind tunnel for a month, subjected to all sorts of weather, and the winner gets a Weather Channel gig? Actually, I'd watch that.
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