Nielsen Media Research
Tuesday's episode, titled "Fire in the Hole" after the Elmore Leonard novella upon which the series is based, scored 4.2 million sets of eyeballs, the network's second highest rating since the premiere of 'The Shield.'
Naturally, the show scored more older than younger viewers, but my gut tells me that could change once word spreads about the type of show it is and the quality it can produce. Sure it's a pseudo-western, but it has a very updated and edgy feel. It's fun for the whole family, if your family is one of those weird groups that lets their kids watch anything whether it's an edgy Western drama or late night Cinemax.
The Nielsen Company announced that TV viewing for the 2008-09 season reached a new high in average watching time. Now the average American spends four hours and 49 minutes every day in front of the idiot box and the average household spends more than eight hours a day watching television. ("God bless America, land where we loaf, staring down from, our favorite futon, all day and night at the light of HBO")
However, this doesn't mean everyone to celebrating. In fact, the big four networks (five if you count the CW) actually saw a decline in viewers because we have so many other choices now between cable and the Internet. Do you any of you actually watch that much television?
She became completely engrossed in the 1962 Oakdale story in which a character came to from a coma with a new personality. Her enthusiasm for the soap story convinced the advertisers to back As the World Turns rather than Love of Life, another CBS soap at the time.
Mad Men was historically accurate about As the World Turns. It was the top-rated soap opera for 20 years -- 1958-1978 -- and in 1962 (the year in which Mad Men is currently set), ATWT had increased its share from 47.7 to 53.7 in just a year. It was the soap on the rise and over half all TVs on in daytime were watching this CBS soap.
I can understand NBC's point of view. Advertising is their primary source of revenue and anything to mess with that model could only negatively impact their bottom line. I'm surprised more of the networks haven't jumped onto this bandwagon.
Nielsen Media is apparently looking to almost triple the number of homes over the next 4 years that report Nielsen ratings, according to an MSNBC article. Currently the company has 12,000 households with 35,000 people and it is looking to increase it to 37,000 homes with 100,000 people.Frankly, I think the entire ratings system should be overhauled. Since there are now so many different methods of watching a television show, from iTunes to DVRs to DVDs, it has become impossible to track exactly how many people and of what type are watching a show. From the article, it does sound like Nielsen is trying to move in this direction with more sophisticated tracking. The networks now even want Nielsen to break down the viewership by age, race and whether they understand Linux for more target marketing. Isn't that a form of discrimination?
I wanna know: How many television sets in your home? And, which rooms are they in? This could get interesting...
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