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October 6, 2015

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Why can't MTV air music videos in HD?

by Michael Pascua, posted Jun 23rd 2009 6:00PM
AMTV Logo.For a few months now, MTV has been showing AMTV, morning music videos with a range of old and new. Let's ignore the repetitive nature for a second. The biggest flaw is that MTV HD shows the videos in the same quality as its non-HD entity, leaving those annoying black side bars. Why aren't any of the music videos on MTV or VH1 in HD?

In a weaker economy where even television programs get budget cuts, music videos are a great alternative to showing programming since the station doesn't pay for them. It's shameless advertising for the musician and a cheap way to put things in HD.

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