Powered by i.TV
July 30, 2014

Pitchfork Media

What Do YouTube's New Celebrity Channels Mean for Movies and TV?

by Michael Hogan, posted Oct 29th 2011 2:50PM
Psst! Hey, smart guy, did you get your million-dollar advance from YouTube?

If not, why not? According to an announcement made late yesterday, hipsters (Vice magazine, Pitchfork.com), actors (Ashton Kutcher, Amy Poehler), rappers (Pharrell, Jay-Z), and seemingly everyone in between (Madonna, Lionsgate, Shaquille O'Neal) have signed on to provide professional content for a series of new channels the Google subsidiary is expected to launch next year, in a deal valued at upwards of $100 million. Each partner will reportedly get an advance of up to $5 million; if and when that's recouped via advertising revenue, the partners will split any additional revenues roughly evenly.

So what, if anything, does this mean for the future of movies and TV?

Read More

    Follow Us

    From Our Partners