Flashpoint premieres Friday, July 11, at 10 p.m. ET on CBS, and yes, it's another cop show, but it sounds gritty enough to offer something interesting. The new summer drama stars Enrico Colantoni as Sergeant Greg Parker, Hugh Dillon as Ed Lane, David Paetkau as Sam Braddock, and Amy Jo Johnson as Jules Callahan.

The series follows the lives of a Toronto-based Strategic Response Unit (SRU), unique cops who go beyond the call of ordinary cops to rescue hostages, bust gangs, defuse bombs, handle state-of-the-art weaponry and, of course, risk their lives to save others.

I participated in a conference call this week with Colantoni, Dillon, Johnson, and executive producers Bill Mustos and Anne Marie La Traverse. Some highlights of the call:

Ok, that was just bizarre. I can't even imagine the pitch for this commercial. "It's Japanese Godzilla movies, meets Power Rangers, all to a rockin' 80's hair metal soundtrack!" Strange things are afoot at the local navigation retailer.

Strange as it is, it's probably my favorite ad so far. Something completely unexpected, and very memorable. The effects are pretty nice too. The map exploding out of the car, Maposaururs making his destructive walk, and the laser powered showdown all looked great. And you have to love the line, "GPS power speaks the truth." That's going to be stuck in my head all day now.