One of the pleasures of blogging here at TV Squad is getting a press kit from a network to promote a new or returning show. Sometimes it's just a folder with a screener. Sometimes it's a cornucopia of doo-dads and tchotchkas that might be cool. I've seen some reviewers build an entire wardrobe from press kit tee-shirts, hoodies and caps. So, it was with real excitement -- like the anticipation of a birthday gift -- when Fedex turned up with NBC Entertainment Publicity's big box of promotion for Chuck.

As most people who follow our Press Kits Unwrapped series know, one of the most interesting perks to what we do is the free stuff the networks send us, usually along with their preview screeners. However, in the last year, the number of elaborate press kits have dwindled. Networks are starting to realize that sending a DVD in a sleeve is much cheaper than sending one with a water bottle or a t-shirt, and the show will get just as much coverage. Heck, ABC doesn't even send the DVDs anymore; they ask us to view screeners on their ABC Medianet website, which sometimes work and sometimes don't.

But FOX and its cable sibling FX are still plugging away, sending expensive-looking press kits to promote their shows. While FX is content with sending elaborately-packaged folders with DVDs and a glossy press guide, their broadcast cousins are still sending tchotchke-laden packages, like the one I got for the new season of House. An explanation, and more pics, after the jump.

Normally, TV press kits come with more useless junk than an IKEA furniture kit. They usually come with T-shirts that are too small for the average TV critic's billowy build, toys that can turn the brightest human beings into easily-amused cats, and other assorted paraphernalia.

FX's press kit for the forthcoming second season of Sons of Anarchy has none of these things. There are no bloody brass knuckle sets, fake handlebar mustaches or even a lousy T-shirt that reads "The bitch fell off" on the back, perfect for that upcoming christening or bar-mitzvah.

That doesn't mean it's bad. In fact, it's one of the most bitching press kits to ever grace my cold, ink-stained hands.

In this day and age of shrinking network budgets, the days of the elaborate, swag-filled press kit are pretty much over. As far as some of the broadcast networks are concerned (coughABCcough), even sending out DVD screeners is too much of a burden on their budget; they figure we'll be content to squint at their online screeners, praying that the player doesn't skip or buffer in the middle of a crucial scene.

But FOX, bless its heart, still sees fit to blanket critics with goodies. Take the press kit I just got that contained episodes two and three of Glee, which restarts on September 9. With the DVD came this warm-up jacket, with the FOX logo and "National Cheerleading Champs 2009" on the front, and "Sylvester" on the back ("Sylvester" is the last name of Jane Lynch's character on the show).

I was told by those in the know (namely, my fiancee), that the warmup was "very soft." So, I guess she'll be wearing this around the house if she gets cold. More pics are after the jump.

I don't know about you guys, but I've been super-excited about the premiere of Mitch Hurwitz's new animated show, Sit Down, Shut Up. It seems like I've been hearing about it forever, but it finally premieres this Sunday night on Fox. Recently, the screener came up for grabs, so naturally I jumped at it. What I didn't realize is that I would be getting the whole press kit with it.

All press kits are not created equal: I'd definitely enjoy a talking Barney bobblehead from How I Met Your Mother, but a busted picture of Eliza Dushku's face from Dollhouse really wouldn't do a whole lot for me. The press kit for Sit Down, Shut Up is kind of low-rent, but it is for a Mitch Hurwitz show on FOX. The low-rated Arrested Development didn't exactly make FOX a boatload of cash while it aired, so they're probably waiting to see how the ratings go for this one before they shell out any more dough on fancy tschotkes for the press.

It is going to be an uphill battle to success for Joss Whedon's Dollhouse. One defining factor in the quality of support that a network gives its programs is the impressiveness of the press kit it releases for the show. If this is the case, Dollhouse is in trouble.

For the sake of full disclosure, let me mention that our editor-in-chief Joel had the package first because he desperately needed to watch the premiere the moment he got it (as someone who is anticipating the series, I understand completely). The package was opened and re-packaged by the time it got to me. That being said, it still didn't look anywhere near as cool as the 24 press kit that Jonathan reviewed. It did have one or two saving graces, though.

The press kits have just begun rolling in, and for the most part the networks haven't gotten nearly as fancy with the packaging as they did last season. FOX had a reputation for going way out of their way to make their packaging stand out, but the first couple of screeners sent (Prison Break, for example) didn't have much more than the DVD. With the first new-show screener, Nashville, they're back to their old ways.

You thought we were done with press kit reviews, didn't you? No sir, not in the new television world of hundreds of channels and year-round original programming. As winter approaches you may see more reviews as the fall season makes way for the mid-season premieres. Just fair warning to you all.