Are Seth Green and Matthew Senreich changing the face of TV as we know it?

Fresh from scooping up a Creative Arts Emmy for 'Robot Chicken' last month, it's been reported that they're launching an online reality TV experiment in which viewers decide every major decision a person makes. And unlike the Robot Chicken, that's a real person, not a clay model.

'ControlTV' will follow the life of a twenty-something guy for six weeks, and it will enable the audience to vote, in real time, on every aspect of his life -- from what he wears and eats, to where he works, to who he dates. It's slated to debut in the fall on DBG Video Network.

Ah, product placement. It's a subject that's come up before. We have an award for it, and even as far back as those care free days of 2005, Karina was writing about the Screen Actors Guild and Writers Guild Of America protesting it. The telling quote from that piece, "Our writers are being told to perform the function of ad copywriter, but to disguise this as storytelling." And isn't that where most of us have always drawn the line in the sand? The placing of products into sets was kind of an understood cost of doing business, but having the writers change scripts to incorporate them was a whole other ball of (Turtle) wax. Unfortunately, those (Foster Farms) chickens have come home to roost.