For Ken Erhlich, executive producer of the Emmy broadcast, the goal is clear. "The war cry is always, 'What are we going to do and how are we going to make it better?' We did some inventive things, we changed it up, we understand that this is the industry's big night. This means something and we can't trivialize it, but we certainly can have some fun with it." He told me that last year, prior to the Emmy-in-the-round broadcast, a memorable -- and successful show.

In 2008, the decisions about the 60th anniversary Emmys are still in the works for the September LA broadcast, but one decision has already been made. It won't be in the round. While it looked good on air, the industry didn't like it. "People loved it at home. It had a great look, but you know, you try things, you want to bring something fresh to the show."