If you had the return of Ugly Betty in your datebook -- or PDA -- for Friday, October 9, it's time for an update. ABC has moved the season premiere of Ugly Betty to October 16. It'll be a double shot of Betty, two-hours instead of just one. After the premiere, Ugly Betty will fall into its regular slot of Friday at 9 p.m.

Unfortunately, a double dose of Ugly Betty won't be enough to pump up the ratings. ABC isn't doing Betty any favor by plunking it on Friday nights when there are less people watching TV. Sure, there are lower expectations, but what does it say about the network's faith in the show? Why not just put it on Saturday when even less viewers tune in? (What happened to programming for Saturday night anyway? Once upon a time, great shows actually thrived on Saturdays!)