Ryan Seacrest and Proctor & Gamble will be kissing cousins. Well, in the sense that they're co-running a charitable promotion to catch couples kissing on camera for New Year's Eve.

At first, I thought they were going to have various listed celebrities kiss Ryan Seacrest, which I would have found far more amusing (two of them are Billy Bush and Mario Lopez). Sadly, it is not. Ah, who'd want to kiss Ryan Seacrest anyway?

Scope mouthwash ran a similar promotion at the last New Year's Eve special. Frankly, I don't even watch the networks on New Year's anymore, but I understand that I'm in the minority. I prefer to be at a party with friends or watch reruns of anything I find entertaining.

Why can't the networks run a special showing people with hangovers the next day? Perhaps it could become a reality show when people realize with regret the next morning exactly who they kissed.