On TV, Dr. Drew Pinsky saves people from drugs and sex. But, the Celebrity Rehab host came out of the stands at California high school football game last weekend to save the life of a dying player.

Pinsky was watching his son Doug play football at Pasadena Polytechnic when a Poly player took a shot to the head. I played football for years, and these things happen. There's no indication that malice was involved in the related hit.

The injured player, Jackson Allan, came off the field and headed to the bench to talk to his coaching staff and teammates. But, as is often the case with concussions and other head injuries, the brain can be deceptive. The condition quickly grew more serious, and paramedics were called.

But, Pinsky got there first to find Allan in a coma -- no longer breathing.

Dr. Drew is taking on a sexier addiction, literally.

His new VH1 show, the unfortunately titled Sex Rehab With Dr. Drew (Is the title theme Motley Crue's' "Dr. Feel Good?") will take on celebrity sex addiction.

Addiction to alcohol and drugs, or eating disorders such as anorexia and bulimia, are already familiar topics on reality TV. But the VH1 release announcing the new show reports that sex addiction is equally common -- yet harder to identify and more difficult for some to accept.

Think about it. How many comedians would make some crack along the lines of, "Where do I sign up? For the disease, not the cure."