Here's a comforting discovery that might help you get through Shark Week: sharks may not enjoy the taste of people. According to 'Rogue Sharks' (Tuesday, 9PM on Discovery), even on the rare occasion that sharks bite humans, in most cases, they don't make a meal of it.

The report examined a series of shark attacks on Northern California's Salmon Creek Beach in 2005, recreating an attack on surfer Megan Halavais. Halavais had been surfing when a Great White attacked, dragging her under by the leash on her surf board. She was bitten on the leg, but both she and shark experts found the nature of wound puzzling. "My scars are so clean, it's literally like it bit me and then lifted its teeth back out so gently."

Even though he was taping in Paris, Craig Ferguson was still sensitive to the fact that these episodes of 'The Late Late Show' (Weeknights, 12:37AM ET) would be airing during "Shark Week" in the United States.

Or maybe it was Kristen Bell who should get the credit, as she's the one who brought up sharks when they were talking to French actor Jean Reno. Stewart is Ferguson's traveling companion for the week.

She related a story about when she was filming 'Couples Retreat' in Bora Bora with Reno. He treated the cast to a once in a lifetime experience swimming with sharks courtesy of the chief diver from his film 'The Big Blue.'

Andy Samberg has a lot of weight on his shoulders as Shark Week 2011's Chief Shark Officer. But, just how did the 'Saturday Night Live' funnyman get this "jawesome" gig?

"I think I'm Chief Shark Officer for obvious reasons," Samberg said. "I love sharks, I'm a really bad swimmer, Justin Timberlake passed. What else? Mainly the third one."

In the exclusive video interview below, Samberg, while soaking wet and standing in the ocean, details his experiences as Chief Shark Officer.

"The worst thing about being Chief Shark Officer is that I had to go to the Bahamas! It doesn't smell like whiz or homeless people anywhere here," he joked. "I'm just so homesick. It's going to be so sucky when I have to go back."

Shark Week is right around the corner -- thank goodness! -- and with it comes a brand new promo. This isn't just any new promo. No, Discovery has tapped Lady Gaga's 'Teeth' as background to clips of sharks biting things.

With lyrics as descriptive as "Show me your teeth!" it's quite fitting actually. However, this isn't the first time Lady Gaga's 'Teeth' has been used to promote a popular program involving sharp-toothed stars. Nope, The CW did it with 'The Vampire Diaries' and it was equally appropriate.

Watch both promos below. Shark Week begins July 31 at 9PM.

Jessica Alba could be facing vandalism and tagging charges for gluing several "shark conservation posters" all over Oklahoma City in an organized stunt.

Alba apologized for her participation in the incident after she was busted online. She's in Oklahoma City shooting her new movie and somehow got lured into this sticky "save the shark" poster campaign.

The city wide display is an obvious move for shark preservationists, as millions of the large fish are slaughtered every year by heavy hunting off the Oklahoma coast. Also, the classic film Jaws was set near Tulsa.

Last week I had the pleasure of interviewing Andy DeHart, a shark expert who currently works at the National Aquarium in Washington, D.C. Dehart talked to me about his first experience with sharks (when he was five!), about his interest in conservation of the species, and about Shark Week, Discovery's annual documentary series (in its 21st year this summer). Other than Big Brother, Shark Week is the only reason I turn on the TV in the summer. I was pretty excited to talk to him about this year's event.

The 21st annual Shark Week is coming this summer to Discovery. Les Stroud (Survivorman) and Mike Rowe (Dirty Jobs) will join Adam Savage and Jamie Hyman (MythBusters) and many more experts on excursions to Bahamas, South Africa, the Arctic, Australia and a whole lot of places in between. This year they will spotlight lesser-known and unusual sharks, address myths about sharks, and educate the public on the conservation of sharks.

Shark Week will air July 27 to August 2nd. Sunday through Friday programming will run from 7 p.m. till midnight ET/PT. And on Saturday programming will run from 9 a.m. to 3 p.m. ET/PT.

Find out what show I'm looking forward to and what other shows Discovery has planned after the jump.

Ah, shark week. Sharks are to the Discovery Channel what Regis is to ABC, always worth trotting out one more go-around. Our good friends at Divester have weighed in on Shark Week, praising the use of actual science by Discovery (and check out this cool photo contest while you're visiting Divester).

They make a damn good point. Every time I seem to turn on one of the alleged educational cable channels they seem to be running some silly ghost-chaser, psychic, or UFO "documentary" without any serious rigorous examination. Things may be changing a little, shows like Penn & Teller's Bullshit, and Mythbusters (which also runs on Discovery) have been successful the past few years. Shows as different American Chopper and Modern Marvels prove at least some of cable's audience is interested in more than crop circles -- interested rather in the natural world, science, and how real things actually work.