Usually known for their violent soap opera on television and pay-per-view, World Wrestling Entertainment has quietly launched their own social networking site called WWE Universe.

The article mentions that they already have 200,000 members without spending any money on advertising. Well, they have two shows weekly which have among the biggest audiences on cable television. One casual mention on those shows and they get advertising without spending any additional budget. Ditto for mentioning it on their website, which is one of the most popular destinations on the Internet.