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October 20, 2014

SonicSolutions

Blockbuster getting into VOD

by Brad Trechak, posted Jan 14th 2009 9:29AM
BlockbusterIn an effort to save itself from complete irrelevance and obscurity, Blockbuster has inked a deal with Sonic Solutions to offer Video On Demand services for the home.

Blockbuster is a bit like the Little Engine That Could. In the era of VHS, it had deals with the studios to allow for a rental window for movies. With the invention of DVD, that was deemed no longer applicable, which meant more money to the studios and less to Blockbuster.

Video On Demand is not completely overshadowing DVD (I think people still like the extras that a DVD provides), but it is taking a large bite out of that market. Some people only want to see the movie and couldn't care less about the extras. They also would rather stay inside to do it.

So what do you think? Will movie rentals go the way of the Dodo? Will Blockbuster go the way of The Sharper Image?

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