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May 28, 2012

SteveAllen

Jay Leno and the missed opportunity

by Allison Waldman, posted Jan 18th 2010 1:15PM
jay_leno_the_tonight_showIt's been quite an amazing time at NBC the past ten days. The Jay Leno exit from prime time. The proposed 11:35-12:05-1:05 juggle. Conan's manifesto to the people of the earth. NBC executives lashing out and labeling Conan a failure and chicken-hearted. Jeff Zucker threatening Conan and his intellectual properties. And then the subsiding tide that will have The Tonight Show regressing, possibly becoming less an American television institution and more an American artifact of a time gone by.

Lost amid all this wrangling and back and forth is one fact that is undeniable. When NBC came up with the idea of all-Leno, all the time at 10 p.m. prime time, the network was giving him a precious gift. Jay Leno had been given Aladdin's lamp. NBC handed him an hour -- five hours -- of prime time television with an open invitation to create a new show. Imagine if that offer were made to another performer.

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