I think I saw the perfect commercial today. I mean it. It was quite simply the perfect marriage of product, production, message and entertainment. It was better than anything I saw during the Oscars or the Super Bowl, and that's saying something. So, have I whetted your appetite?

The commercial was for Nike and it celebrated Tiger Woods return to active competition (he's been off for over a year rehabbing from knee surgery, in case you're not a casual golf/sports fan).