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October 31, 2014

Super Bowl XLIV

No More Oldies at Super Bowl Halftime Show, Fox Sports Promises

by Gary Susman, posted Mar 26th 2010 3:30PM
After last month's halftime performance by the Who, the Super Bowl has apparently run out of sixtysomething classic rockers suitable for the year's most watched musical showcase. Following a long stretch of such senior rockers as Bruce Springsteen, Tom Petty, Paul McCartney, the Rolling Stones and relative youngsters Prince and U2, next year's halftime act will be someone younger, twangier and female.

So says Fox Sports president David Hill. Asked by the Los Angeles Times if he could promise that next year's halftime act would be someone under 60, Hill said, "Oh, please God yes." He said that, while he's a fan of the Who, the aging rockers did neither themselves nor the game any favors with this year's performance on the CBS telecast.

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Did Megan Fox Have a 'Thumb Double' in her Super Bowl Ad?

by Danny Gallagher, posted Feb 12th 2010 7:25AM
The Internet has been buzzing over Megan Fox's bathtub ad for Motorola during the Super Bowl... about her thumb?!? (sigh) Oh Internet, will you never learn?

Apparently, rumors are growing that the makers of the commercial had a hand model serve for the bathing beauty (literally! Wocka, Wocka!) because of her condition, brachydactyly, better known as "clubbed thumb."

Asylum's Brett Smiley compared images from the commercial to Fox's actual hands and found some alarming differences. He also called the cell phone giant for an explanation and was met with a thousand variations of the phrase "It's part of our corporate policy not to comment on rumor or speculation."

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Hoda Kotb Pinches Drew Brees' Butt (VIDEO)

by Donald Deane, posted Feb 8th 2010 4:00PM
For Hoda Kotb, her favorite moment during the Super Bowl boils down to one thing -- when she got to manhandle the rear end of New Orleans Saints quarterback Drew Brees.

On the fourth hour of 'Today' (weekdays, 7AM ET on NBC), Kotb explained how she rushed onto the field after the win by the Saints, then pinched Brees' butt to get his attention after it was suggested by his wife.

Watch the video after the jump.

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The Who Rock the Super Bowl Half-Time (VIDEO)

by Jane Boursaw, posted Feb 8th 2010 2:30AM
Super Bowl Half-Time: The WhoIs it just us, or do only ancient bands play the half-time shows at the Super Bowl (Sun., 3PM ET on CBS)? Over the past few years, we've seen Tom Petty and the Heartbreakers, Bruce Springsteen, The Rolling Stones and Paul McCartney. Prince played one year; he's been around a while and probably qualifies as semi-ancient.

Yesterday's game featured The Who. Not knocking these musicians at all. There's no denying they're rock legends. But at the same time, there are so many younger bands that are in their prime and could probably put on a better show.

Still, The Who's light show was darn awesome. What do you think? Ok with the ancient bands at half-time?

Watch the video after the jump.

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The Super Bowl Commercials: The Best

by Kona Gallagher, posted Feb 7th 2010 11:22PM
betty white super bowl snickersLook, I knew as soon as I saw the promo for 'The Late Show with David Letterman' that featured Letterman, Oprah and Jay Leno, that nothing was going to top that. There was just no way anything could be better than that 15-second ad. While I was correct, there were some commercials for non-CBS products that put a smile on my face. Of course there were many others that made me groan, wince or sigh, but Bob's handling those.

The videos below are from Hulu, because they were the first ones available. If you can't view them due to location restrictions, they will all be up at Fanhouse.

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The most surreal ad I've ever seen: Letterman, Oprah, and ... Leno?

by Kona Gallagher, posted Feb 7th 2010 8:15PM
Super Bowl Ad: Letterman, Leno, OprahThe first big Super Bowl shocker came early tonight, in a CBS promo, no less. The Super Bowl is on CBS, so it's no surprise we get a shot of David Letterman on a couch in his Colts jersey, but here's where things get weird: he's at a Super Bowl party with Oprah, and he's complaining about how it's the worst Super Bowl party ever.

We then see Jay freakin' Leno, who says that Letterman is only saying that because he's there. Letterman then mocks Leno, and then we see that this whole thing is a promo for 'The Late Show with David Letterman.'

How in the hell did this happen?

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TV Squad Ten: Most/Least Sexy Super Bowl Ads of All Time

by Danny Gallagher, posted Feb 7th 2010 10:31AM
Will Rogers once said, "Advertising is the art of convincing people to spend money they don't have for something they don't need."

And how do you that? That's easy. Just sprinkle in some sex! It's nature's negotiator.

Of course, it's not as simple as it sounds. These days, people are easier to offend than Catholic nuns and the FCC has made it nearly impossible to advertise products the way God intended (i.e. naked girls with abnormally large boobs writhing and moaning over the awesomeness of Flonase). So an even subtler art of using sex to get your money lies within this deeply layered process. Here are the best of the best and the worst of the worst.

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Super Bowl Live Blog at Asylum

by Jane Boursaw, posted Feb 6th 2010 1:30PM
Super Bowl logoIf you're looking for a fun way to enhance your Super Bowl XLIV viewing experience, our own Danny Gallagher will be live blogging the game over at Asylum.

Danny has a vested interest in the game, since he grew up in New Orleans and is super excited to see his hometown team, the New Orleans Saints, bring home the Vince Lombardi trophy. After all, it's been 43 years since they've made a Super Bowl appearance. It's time, people. The Indianapolis Colts will just have to try again some other year.

Danny will also be Livetweeting Super Bowl Sunday at Asylum starting at 6PM ET, along with Asylum and NPR contributor Renny MacKay. You can join in that conversation by using the #AsylumSB hashtag. In fact, check it out now, because the conversation has already started. What did we do before live blogging and tweeting? We led such lonely, distant lives. But not anymore!

Go Danny! Go Saints!

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What to Watch: February 6-7

by Kim Potts, posted Feb 6th 2010 6:00AM
'Super Bowl XLIV' (Sun., 2PM, CBS)
Okay, so kick-off of the NFL championship game, between the New Orleans Saints (who make their first-ever Super Bowl appearance) and the Peyton Manning-led Indianapolis Colts doesn't happen 'til about 6PM, but Super Bowl is an all-day event, so tune in early for predictions, team previews and plenty of entertainment. 'American Idol' champ-turned-country music superstar Carrie Underwood will sing the National Anthem at the Sun Life Stadium in Miami Gardens, while Queen Latifah sings "America the Beautiful" and The Who performs at half time (and we trust there's no chance of wardrobe malfunctions there, hmmm fellas?). On the classic rockers' set list: "Baba O'Riley," "Pinball Wizard," "Who Are You" and "Won't Get Fooled Again." It also wouldn't be a Super Bowl broadcast without those buzzmaking TV ads, and among this year's spots (which cost $2.8 million for each 30-second clip): a Snickers ad with TV legends Betty White and Abe Vigoda, a new promo for 'Iron Man 2' and a Focus on the Family spot that's already sparked a controversy.

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Focus on the Family Tackles Super Bowl With Pre-Game Ad

by Gary Susman, posted Feb 5th 2010 12:45PM
In a move certain to amplify the controversy - and free publicity - it has already generated, Focus on the Family has announced it's running a second Super Bowl ad.

Like the first ad, the second spot, which will air four times during CBS' pregame show, also features Heisman Trophy-winner Tim Tebow and his mother, Pam, according to USA Today. No word on the second commercial's content or cost, but it seems certain to add to the outrage among abortion-rights advocates, who have questioned the first ad's accuracy and fairness and have protested CBS' seeming double standard in cooperating with conservative organizations to get their advocacy ads on the air while snubbing liberal issue ads.

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HuffPo compiles the best banned Super Bowl ads

by Danny Gallagher, posted Feb 4th 2010 10:13AM
Even though CBS has hacked and slashed an abnormally large number of Super Bowl ads, they aren't the first and they sure as hell won't be the last.

The Huffington Post has compiled a list of some of the more outrageous banned Super Bowl ads including the steamy PETA "veggie sex" ad and this ad for Smartbeep that has been floating around the Internet for years but didn't know until now that it was supposed to air during the Super Bowl. Thank you, Internet. You're the teacher that none of my teachers could ever be.

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CBS Cuts Another Ad Down to Size, Literally

by Danny Gallagher, posted Feb 2nd 2010 6:29PM
Either CBS' advertising department is run by the biggest whiny fusspot since 'Frasier's' Niles Crane last visited his neighborhood Sizzler or these tough economic times have forced them to take Eric Cartman's "you can't come" business model to heart.

CBS has rejected yet another ad for their Super Bowl broadcast. This time, it's for the upcoming hack 'n slash adventure video game 'Dante's Inferno'. Unlike other controversial ads for GoDaddy.com and ManCrunch.com, this time they only had a problem with the commercial's tagline, "Go to Hell." Instead the ad will air with the tagline "Hell Awaits," which is way more creepy and disturbing since it implies that "Hell" is waiting to come to me instead of vice versa.

Don't watch the following ad if you're disturbed by having to read the word "Hell."

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Megachurch May Crunch Competition in Doritos' Super Bowl Ad Contest

by Danny Gallagher, posted Feb 2nd 2010 6:04PM
It's good to know that while CBS is turning down ads for the Super Bowl left and right over nimbly fears over people having to see a flamboyantly gay man dressing underwear models or two dudes making out that an interesting one will make the cut...for now.

Mosiac, a Los Angeles based megachurch, is one of the six finalists in a Doritos contest to win some free air time during Super Bowl XLIV. Their proposed ad titled "Casket" spoofs the resurrection with the awesome power of Doritos and currently holds the top spot in the contest's online poll.

And if I were a betting man, I'd say it's going to stay there unless Jesus produced the "guy wears dog shock collar" ad.

[via TV Week]

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Puppy Bowl VI Aims to Out-Cute Super Bowl XLIV

by Danny Gallagher, posted Feb 2nd 2010 1:29PM
Sure the National Football League might have the money, the talent and the millions of dollars in hotly contested advertising revenue, but they don't have puppies.

That's why Animal Planet is returning their annual festival of cute that is the Puppy Bowl for their sixth year, set to air from 3 to 5 p.m. Eastern on Feb. 7.

This year's showdown will include old favorite such as shots from the world-famous "bowl cam" and some new twists such as a new blimp-cam and bunnies dressed as cheerleaders. Warning: it's bound to be so cute that Discovery Networks will not be held responsible for broken TV due to excessive hugging.

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Coca-Cola gives us a sneak peak at their Simpsons Super Bowl ad

by Danny Gallagher, posted Jan 31st 2010 5:06PM

Since I started writing for this site, I've had the pleasure of seeing episodes of shows like Dexter and Leverage before anyone else. I've had the pleasure of conversing with some of the industry's most interesting characters. But now I know I've truly made it: I got to watch a Super Bowl ad before the rest of the world. Who wants to touch me?

This year's Super Bowl will, of course, feature new commercials for Coca-Cola including a rather interesting one featuring that mecca of brand advertising, The Simpsons.

It actually takes quite an interesting turn from what you might expect. It's not all that silly. It's actually quite sad and even sullen, compared to ads featuring the show's characters in campaigns for Butterfinger and KFC. Watch it for during the game, even if you're like me and you actually watch the Super Bowl for the actual Super Bowl.

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