SuperBowl44

There was a commercial for Volkswagen that aired during Super Bowl Sunday last week, but it didn't make Kona's best of the best. Still, having seen it a couple of time since, perhaps it should have been. Do you remember it? It's based on a game called punch dub, and every time a person sees a Volkswagen before the other person, they get to punch their partner and call out the color of the car.

I had some friends who played a car game like this, punching each other each time one saw a vehicle with one light not working. They called it pediddle. Ridiculous name, but then punch dub is just as silly. But it's real. And that's a big part of why this commercial is so good. You can relate to it. Everyone can play. There's the kid with his grandfather. The two Amish folk. The drunk guys in the limo.

You gotta love the feisty attitude of former 'M*A*S*H' stars Alan Alda and Wayne Rogers about Sunday's Super Bowl broadcast being a record-breaker. Alda was gracious about the 'M*A*S*H' finale being topped by the Super Bowl broadcast. The New Orleans Saints victory over the Indianapolis Colts had more total viewers than the 1983 'M*A*S*H' finale. But Alda and Rogers both added a shot of vinegar to their honey coated responses.

Alda said in a statement to the L.A. Times, "If they broke our record, I'm happy for New Orleans and I hope it gives even more to cheer about to a city I love." However, he did wonder about how Nielsen measured the audience. It's a good question and one many people ask.