TenOclock

When it was announced recently that Jay Z, Kanye West and Rihanna would be the guests on The Jay Leno Show on Monday, September 14, I wondered if this was a mini-Grammy Awards show. With all those musical guests, would there be time for jokes? Well, I think Jay must have wondered that, too, because fellow comedian Jerry Seinfeld is also going to be on The Jay Leno Show premiere.

I like Jerry, but I have to admit I'm not too impressed by this booking. It's not like Jerry is a stranger to TV. He's on all the time, and I don't mean the reruns of Seinfeld. Bob posted about Jerry doing commercials in Australia.

While NBC is committing all its ten o'clock hours next fall to Jay Leno, MSNBC is looking for a ten o'clock star. They want a show to secure stronger foothold on prime time by filling that hour with a new show.

Right now, it presents a rerun of Countdown with Keith Olbermann, but that's not how it's going to remain. Phil Griffin, MSNBC prez, would like to develop a new hour to go along with Countdown and The Rachel Maddow Show, and presumably build on the audience Olbermann and Maddow are generating.