Some people call it Super Bowl Sunday, but for just as many people it's become Super Commercials Sunday. Advertisers pulled out all the shots for their expensive 'Super Bowl XLV' (Sun., 6:30PM ET on FOX) spots, which usually includes flashy special effects, huge guest stars, and a healthy does of weirdness.

Best Buy addressed the speed at which technology advances by comparing it to the world of pop culture. Ozzy Osbourne represented the "old" pop culture phenomenon, dating back to his popular MTV reality series, while Justin Bieber represented the new.

The spot was framed like it's a commercial shoot for 4G technology, but as they're shooting it escalates to 5G and finally 6G. Osbourne is on board for the start of it, but as he gets more and more confused, Bieber steps in.

Today marks an important day in our nation's history.

No, forget that election stuff (well, actually, don't -- you should go vote!). We're talking about the McDonald's McRib sandwich, which is back on the menu nationwide for the first time since 1994. The BBQ sauce-slathered concoction features boneless pork pressed into a vaguely rib-like shape and topped with onions and pickles.

We know of at least one person who is genuinely psyched for the sandwich's return to McDonald's' lineup: Jack Osbourne. On his family's 2002-2005 reality series, the rock star offspring gasped when he spotted the McRib on a McD's menu. "McRib is back!"

More of our best of the decade coverage, which started earlier today. You can read the other posts at the link above. Here, we talk about our favorite reality contestants and participants.

Whether we like it or not, the '00s introduced us to a new form of celebrity: the reality star. In previous decades, the closest we got to this were especially entrancing personalities from MTV's Real World. These people gained fame for acting like well-crafted exaggerations of their real selves.

Faster than you can say, "I didn't come here to make friends," networks picked up on the public's fascination with reality TV like Survivor and they pushed it to the popularity that it has reached today. Now, reality shows barely reflect what happens in normal people's lives but are generally more like high-concept game shows or extremely scripted improvs. But people keep watching, because the personalities are big and captivating.

Yup. Strategic footage editing does wonders. Here are some of our personal favorites from the genre, but feel free to comment with your own worthy additions!

"Mom shouts and beats people up." -- Jack

"Your dad's not too bad either -- he's definitely a wild card. We're in the middle of something and he goes, 'What are we doing?'" -- Sharon

The Osbourne family revolutionized reality TV when they allowed MTV's cameras into their homes for four seasons of their Emmy-winning series 'The Osbournes.'

Now they're back with 'Osbournes: Reloaded' (premieres Tues., March 31, 9PM ET), a new Fox variety show ... sort of. We talked to Sharon and Jack about what we can expect from the show and why we won't be seeing Ozzy and Sharon playing the spoons or Jack and Kelly tap dancing. We also got them to joke a bit about Sharon's legal woes with Megan from 'Rock of Love Charm School,' who sued Sharon on Monday over an altercation during an episode of the VH1 show.

Watch and see what else they shared, and who wins the ultimate title of the family's biggest wild card. -- By Maggie Furlong

Thanksgiving is a time for family, right? On TV, our favorite families have been The Waltons, The Huxtables, The Simpsons. But this year a vote has been taken and another family has emerged as America's favorite. The Kardashians. Yes, believe it or not, the People's Choice web site has done a survey and the family chosen by most respondents to spend Turkey Day with are E TV's Kardashians.

Starting at 1 o'clock on Thursday, November 27, E! will broadcast a Kardashian marathon, five hours of Keeping Up With The Kardashians. Yes, if you don't want to watch NFL games -- and considering the fact that we're forced to endure the horrid Detroit Lions every Thanksgiving, the 2008 winless Lions, you may want to turn away -- you can instead watch the rich, spoiled, outrageous Kardashians.

(Of course, there is an NFL connection if you count Reggie Bush, Kim's fiance, the star running back of the New Orleans Saints who's currently injured and not playing.)

Americans are utterly obsessed with celebrities ... particularly their lives away from the limelight. Numerous television "news" programs and magazines highlight stars doing normal things that many of us would do on a daily basis. So, it was only logical that reality series have been built around some of these personalities to highlight their time away from the camera.

Yet it didn't work out as was intended. Rather than showing that these personalities were normal people, they showed the viewers how messed up they, and their families, really were. In some of the earlier Celebreality programs, they even showed unknown weaknesses that fans never knew existed. Despite all of this, viewers have been tuning into these shows each and every week to watch ... just like they would if video of different train wrecks were aired each week.

This fan base has given many of these stars a second, third, or fourth chance at success -- even if their boat sailed a long time ago. Such is the case during the Reality Revolution, where even the most famous can receive fifteen more minutes of fame.

I used to love watching Ozzy on The Osbournes, even if he did make about as much sense as Paula Abdul. But I guess Ozzy isn't as "out of it" as I thought. According the New York Post, Ozzy was scheduled to perform during the American Idol May 23rd finale, but canceled at the last minute when he found out he'd be singing a duet with Sanjaya Malakar.

Ozzy reportedly called Sanjaya "a hairstyle-challenged idiot" and refused "be on stage with that idiot." Aerosmith's Joe Perry apparently had no problem appearing on stage with the infamous Sanjaya.

Jack Osbourne, son of Ozzy and "star" of the reality series "The Osbournes," is apparently writing his autobiography, titled 21 Years Gone and set to be released by Pan MacMillan. The book will obviously touch on Jack's problems with drugs, his stint in rehab, and what it was like growing up with his famous father. While I suppose it's easy to laugh at the idea, given that Jack has been in the spotlight without having done much, my only minor complaint is that it's too soon. Given a few more years, the sort of people who read celeb bios might actually enjoy hearing what it was like growing up as Ozzy's son. Right now, though, I'm not sure people are clamoring for such a book.

[via Best Week Ever]

I bet even Jack Osbourne never thought he'd get to date supermodel Kate Moss someday. But now he's hot and she's clean, so apparently they make a good match. The unlikely couple were reportedly doing some dirty dancing at a party after the Golden Globes awards in Los Angeles earlier this week. Tabloids have them on a bunch of other dates, too.

Kate Moss has just been through a heck of a time. She was caught by British tabloids doing cocaine, lost half her modeling contracts, dumped her druggie boyfriend, and ran off to rehab in the United States. Maybe that's where she and Jack have a connection. He also did a stint in rehab for a drug and alcohol addiction. Jack, by the way, is 20 years old. Kate is 32.