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August 29, 2014

TimeShifting

CBS doing away with Emmy time-shifting plan

by Joel Keller, posted Aug 13th 2009 9:53AM
EmmysAfter the brouhaha developed over CBS's decision to pre-tape some Emmy presentations in order to keep the broadcast moving, it only seemed like a matter of time before the network decided that the hassle wasn't worth it. So when, thanks to The Wrap's Josef Adalian, the news broke that the Eye Network and Emmy producers were abandoning the time-shifting plan, it wasn't a big surprise.

No matter how many times producer Don Mischer explained the time shift to critics at the TCAs last week, it didn't seem that many people were convinced the ploy wasn't going to shortchange the people whose wins were among the edited group. It seemed especially galling to a lot of the writers and producers of the honored shows that whatever time was being given up was going to be used to "celebrate the best of TV" that year, whether it was nominated or not.

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Emmy producer defends pre-taping eight awards - TCA Report

by Joel Keller, posted Aug 3rd 2009 9:55PM
Emmmy presentation at the TCAsThe final panel of CBS's day was for the 61st Annual Emmy Awards, which the network is broadcasting. Given the controversy over the news that the academy is going to pre-tape eight awards before the main ceremony goes live and play edited versions of the presentations during the show, it promised to be a bit of an inquisition. In fact, it was such a hot topic that show producer Don Mischer was more sought after for answers than host Neil Patrick Harris, who appeared via satellite from Montreal.

Mischer showed us what he had in mind, culled from a presentation from last year's low-rated ceremony. Essentially, he trimmed the reading of the nominees, then cut a lot of the walk-up to the podium, the hugs and kisses, and some of the winner's speech. But, it seemed to keep the essence of the speech intact. Yes, I'm sure those people who are being edited might not feel that way. But Mischer has a pretty legitimate reason why he and the Academy are doing this: They need to make the broadcast more accessible.

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Lost ratings get a boost from time-shifters

by Brad Linder, posted Apr 11th 2007 7:05PM
LostSure, it might look like Lost is taking a major hit in the ratings department when you look at... you know, the ratings. But it turns out that might just be true for Nielsen's weekly ratings.

It turns out that a large number of Lost fans are recording the episode to watch later in the week. In fact, Lost picks up more than 2-million viewers when you when you look at ratings over a 7-day period, rather than just the overnight ratings. That's a bigger boost than almost any other show gets from time-shifted viewers.

Heroes, The Office, 24, and One Tree Hill also get significant ratings boosts when you look at the live plus 7 day ratings.

Of course, if roughly half of the people watching those shows on a PVR are skipping the commercials, it's not exactly clear what good those ratings bumps are.

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Nielsen releases Super Bowl ratings

by Brad Linder, posted Feb 8th 2007 9:23PM
Super BowlNielsen Media Research has released a boatload of Super Bowl related ratings data, including the first ever "live plus same day" Super Bowl ratings, which account for PVR users who watched the big game a little bit later than the rest of the country.

The game itself got a 32.8 rating, while the average commercial got a rating of 32.1, meaning that 92.8 million people were watching those horribly overpriced ads. Does that mean they were worth the money advertisers were spending on them? Probably not, but that's a lot of eyeballs (roughly 185.6 million of them, in fact).

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