Toasty Wrap Blanket

Do the people who "invented" the Snuggie know about the Toasty Wrap? Do you know that there are two very similar blankets with sleeves being sold everywhere? Are there more backward blankies out there that I've yet to see in an infomercial or commercial? (See what happens when you stop reading catalogs?) I feel so out of the loop!

Well, Montel Williams has endorsed the The Living Well Toasty Wrap Blanket. It's apparently part of his entire line of Living Well stuff. But is this really legit? How many ways can you make a blanket with sleeves?